Google Chrome has affirmed that by July 9, the browser would protect its users more by blocking all ads showing repeatedly on various sites, this statement was released by chrome Senior Director of product Ben Galbraith.
The ads blocking feature was originally launched in February but was only being used in North America and Europe. The feature helps to filter out annoying ads that are against the Coalition for Better Ads Standard (shown in the image below). “Annoying ads” as described are those popups or full-page ads which covers the content of the page and auto-play video ads with sounds and finally, the large sticky sound which is permanent on screen even while scrolling.
Galbraith wrote in the statement released that Chrome’s ultimate goal is not to filter all ads but to build a better web for everyone. He also advised all website owners especially in areas outside North America and Europe to use Google’s Ad Experience Report tool to check if their website ads are complying with standards.
The Chrome’s enforcement of website owners to comply with ads standard has seen two-thirds of publishers turn a new leaf since the start of this year to improve advertising experience on their site which would in-turn benefit the users.
Labels: Ads, Block Ads, Google Chrome, Tech, Technology
